Sarah K. Mulvehill on LinkedIn: 2024 Super Bowl Spend (2024)

You need to understand the customer when it comes to build a brand voice. Now what do you do when you have to build a brand voice for partner brands who work with you?1) Build parallel brand presence - showcase mutual brand values which align with your userbase and your partners. Why are you working with them?2) Tap into untapped markets -Do you want to reach new users? Are you looking to change your brand voice? Is your partner looking for a new userbase?3) Attract cross uniqueness benefits? - What do you get? What do they get? What do your users get from both of you joining forces? Ever heard of Cherry vodka pie? Bang! Deliciousness. How about Pizza and a #pepsi (PepsiCo)?Boom! Partnership worth it!

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Gusto Next 2023 is a wrap! Today, thousands tuned in. Did you miss it? Here's your countdown, now sit back & watch the replay =>https://lnkd.in/gTGCUt88#accountingandaccountants #gustonext #gowithgusto #peopleadvisory #peoplematter #smallbusiness

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Garnering over 3000 impressions during its lifetime, with 63% of recipients using it for at least a year, drinkware is a front runner in the race for a cost-effective yet impactful piece of merch.See the impact for yourself by co-branding with the household name Contigo. These leakproof, spillproof, and easy-clean tumblers keep coffee hot for 5 hours—perfect for the morning commute and first few meetings of the day. There's a reason drinkware is a fan favourite for branded merch campaigns. Learn more about merch that matters: https://bit.ly/3RUkKbU

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An interesting case study about one of our US client: they choose to in-house their MMM program.🌟 It's a success for them because they can finally compare media performance across all their brands in the US which they weren't able to do before...👇 Click to read more! 👇#MMO #inhouse #marketingeffectiveness #DataScience #MarketingAnalytics #MarketingPerformance

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It's that time of the week again, and we're frying up a storm of creativity here at Nirah Media! 🍟💡 Our digital marketing gurus are turning the heat up on campaigns, and we've got some sizzling hot ideas in the fryer! 🔥💻But first, a quick fry-day team huddle over some golden fries. Because, let's face it, fried foods make everything better! 😂 Stay tuned for the mouthwatering results of our 'Fry-Yay' brainstorm session! 🤓What's your favorite fry-day ritual? Share with us below! #FridayFryday #DigitalMarketingFun #TeamHuddle

Imagine receiving a card and box of cake.☺️Now, stop imagining. This is actually real- a beautiful gift we received from a supplier.We're happy, not only to eat cake, but also feel appreciated for what we do best. Building trust that sells 😄Let's work together today!#makingbrandsspark #BrandSparkPR #buildingtrustthatsells #customerreview #cake

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Want to differentiate yourself from your competition?I've said it before... and I'll say it again. 😂Do something really cool (and personalised) that your customers are not expecting.They will recommend you to their friends & family and also become customers for life.👉 Winner winner chicken dinnerHave an amazing day.#customerdelight #customerlifetimevalue #standoutfromthecrowd #automotivemarketing

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🚨New Report Alert🚨 Get a Free Preview of our 2024 Super Bowl & Valentine's Day NA Beverage Consumption with Occasion and Motivation as a focus.Which NA Brands scored big? Are consumers falling in or out of love with NA? 🏈 🧡 We also introduce N/A Beverage Mood Prints - A carefully crafted co*cktail that combines expectation, experience and brand feel insights. Mood Prints are the roadmaps brands and on-trade establishments can leverage to create refined and memorable experiences. 🔓 Enjoy the preview, and unlock full access. Purchase of our full report includes: - A one-hour consultation to focus on your priorities, your business goals, consumer and occasion deep dives that inform your product and marketing strategies. We can also run custom queries of our data together. - Expanded views of insights, data by gender, generation and occasion. - Access to our data tables so you can draw your own conclusions. Get your copy:https://lnkd.in/gi9CH7Ya

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Did you get all the treats in your Advent calendar? 🍬Not just yet! Our Customer Engagement Team Lead, Nurcin Turgut, has prepared a special bonus treat for you – the final 'Snack' 🍪 of the year.And it’s all about creating Advent calendar scenarios in your digital store with #StorylyStories. With reference to two remarkable examples from idealo internet GmbH and Scentbird. Go ahead and watch the video for all the details. 👇Then, make a jump to the Snacks page for a lot more delicious treats!🔗https://lnkd.in/dMY-v8xP #Snacks #AdventCalendar #Gamification

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Ready to revolutionize your OND game? As the holiday season approaches, it's crucial to understand what lies ahead in the world of beer, wine, and spirits. Our guide is your secret weapon for navigating this exciting and challenging landscape. You'll uncover:- The distinct shopping behavior of consumers during the holidays - The game-changing impact of premiumization and trading up - Strategies to create and execute a winning OND strategyCheck it out here and let us know what you think. Cheers to a successful holiday season! 🥂

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